| 标题 |
The influences of brand-consumer and cause-congruence on consumer responses to cause-related marketing
品牌-消费者和原因一致性对消费者对原因相关营销反应的影响
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| DOI |
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| 其它 | Goldsmith, R. E., & Yimin, Z. (2014). The influences of brand-consumer and cause-congruence on consumer responses to cause-related marketing. Journal of Applied Marketing Theory, 5(2), 74–95. |
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