标题 |
If I Understand Why a Product Looks Weird, Will I Buy It?: How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions
如果我明白为什么一个产品看起来很奇怪,我会买它吗?:减少丑陋商品的因果不确定性如何增加购买意愿
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网址 | |
DOI |
10.2501/JAR-2023-027
doi
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其它 | Journal of Advertising Research, 63(4), 402-417 |
求助人 | |
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