标题 |
Brand authenticity: Towards a deeper understanding of its conceptualization and measurement[
品牌真实性:更深入地理解其概念化和衡量[
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其它 |
Bruhn M, Schoenmüller V, Schäfer D, et al. Brand authenticity: Towards a deeper understanding of its conceptualization and measurement[J]. Advances in consumer research, 2012, 40:567-569. |
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