Platform Urbanism and “Splintering Amenitization”: An Analysis of Canadian Cities

This article engages with the spatialities of platform urbanism by foregrounding where digital platforms are located in cities. Drawing on a geocoded data set of visible, material traces of platformization collected across neighborhoods in Toronto, Vancouver, and Montreal, we consider the influences that characteristics of urban built environments—including existing amenities, urban morphology, and area-level socioeconomic factors—have on platforms' locations. Through a Poisson regression of these variables, we find that the presence of existing urban amenities most strongly explains the locations of material traces of urban platformization on the cityscape at the city block scale. We position platforms themselves as a novel amenity class that extends emplaced utility and lifestyle functions to urban residents. In so doing, we contend that the platformization of urban landscapes constitutes a form of "splintering amenitization," wherein platformized urban amenities demonstrate spatial patterns of colocating with other, existing urban amenities in already amenity-rich areas to the exclusion of amenity-poor enclaves. This, we argue, is important because neighborhoods' abilities to attract amenities are central to how enclaves both position themselves and compete for status within urban spatial hierarchies.