Effective utilization of energy from renewable sources such as wind and solar requires the development of long duration energy storage (LDES) systems that can accommodate intermittent energy accrual. One option under investigation is the use of a redox flow battery (RFB). A significant amount of work has explored aqueous RFB systems with a variety of inorganic and organic carriers. However, moving to a nonaqueous solvent such as acetonitrile (MeCN) for RFB provides a much larger electrochemical window, which could lead to increased energy density if properly utilized. In this work, we investigate a series of 2,5-diphenyl-1,3,4-oxadiazole (DiPhenOx) derivatives as anolytes for a redox flow battery. DiPhenOx has a low voltage redox event that, while reversible by cyclic voltammetry, was determined to be irreversible during bulk electrolysis. To improve cycling performance, we introduced various ester and cyano groups to the phenyl rings of DiPhenOx using molecular engineering. We characterized these derivatives spectroscopically and electrochemically to assess their feasibility for flow battery applications. The ester derivatives with the best cycling performance were tested in a flow cell vs. ferrocene, 2,5-di-tert-butyl-1,4-bis(2-methoxyethoxy)benzene (DBBB) and thianthrene, which resulted in ∼2 V, ∼3 V and ∼3 V redox flow batteries, respectively.