Research on the correlation mechanism between eye-tracking data and aesthetic ratings in product aesthetic evaluation

It is an open question whether the results of human evaluations of product aesthetics can be reasonably predicted from eye-tracking data. In this paper, we investigate the correlation mechanism between eye-tracking data and product aesthetic ratings so that the eye-tracking data can form a scientific reference in product aesthetic evaluation to better guide product design. It is proven that the four chosen eye-tracking indices, including total fixation duration, fixation count, visit count and total visit duration, are significantly correlated with product aesthetic ratings, and it is possible to achieve objective quantification of product aesthetics. The correlation between eye-tracking data and product aesthetic ratings is analysed, and an evaluation model of the product aesthetic correlation mechanism is proposed based on eye-tracking data. Experimental results demonstrate that product aesthetic evaluation is not mysterious or unique and can be reasonably described through data analysis and mathematical algorithms. If the correlation mechanism between eye-tracking data and product aesthetics is well established, the scientific evaluation of product aesthetics can be easily achieved.