Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer

Journal Article Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer Get access Bo Li, Bo Li *Corresponding author. libo0410@tju.edu.cn Search for other works by this author on: Oxford Academic Google Scholar Peng-Wen Hou, Peng-Wen Hou Search for other works by this author on: Oxford Academic Google Scholar Qing-Hua Li Qing-Hua Li Search for other works by this author on: Oxford Academic Google Scholar IMA Journal of Management Mathematics, Volume 28, Issue 2, April 2017, Pages 259–277, https://doi.org/10.1093/imaman/dpv025 Published: 26 August 2015 Article history Received: 20 August 2014 Accepted: 24 July 2015 Published: 26 August 2015