Abstract This comprehensive review describes the recent development of triphenylamine-based advanced materials for various optoelectronic applications, such as electrochromic, electrofluorochromic, and polymeric memory devices. We herein systemically discuss the structural design, optical and electrical properties of different triphenylamine-containing high-performance polymers that will be beneficial for polymer chemists and scientific community to have deeper and broader understanding of the recent developments and further prompt the engineering and conceptual design of materials for a number of emerging applications (data storage, displays, and flexible electronics). Finally, perspectives on applications beyond the state-of-the-art are also included.