The Concept of Creativity: Prospects and Paradigms

If one wanted to select the best novelist, artist, entrepreneur, or even chief executive officer, one would most likely want someone who is creative. Indeed, today many CEOs are selected not for their pleasant personalities (it's hard to be perceived as pleasant when you may have to fire 20% of the company) or their learning and memory skills (they use computers or subordinates to remember the details for them), but for their creative vision of how to turn a company around.