The Impact of Experienced Emotion on Evaluative Judgments: The Effects of Age and Emotion Regulation Style

Adults aged from 24 to 79 were exposed to four commercial advertisements within the context of television programs designed to induce either a positive or negative mood. Although age was associated with memory for the content of the commercials, it did not moderate the impact of mood on evaluations of the advertised products. Instead, participants who reported engaging in expressive suppression as a common emotion regulation strategy were more likely to make evaluations that were biased by moods than those individuals who reported low use of this strategy. The results suggest that the maintenance of emotion regulation ability in later adulthood may help people control certain affective influences on thought.