业务
营销
经济
产业组织
广告
微观经济学
计算机科学
作者
Shichang Li,Jingchuan Pu,Quan Zheng
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2024-12-04
标识
DOI:10.1287/mksc.2023.0579
摘要
This work corrects errors in a paper by Amaldoss and He in Marketing Science, and reveals the important impact of prototypicality on multiproduct competition.
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