Evaluation of the Value of Internet Platform Enterprises in the Digital Economy by the Big Data Cooperation Asset Valuation Model

With the innovation of information technology, the national industry has been adjusted and upgraded, and the development of the Internet industry has had a huge impact on economic development. The investment and financing of network enterprises and the merger and acquisition of network companies need to evaluate the value of network companies. In this regard, this paper evaluated the value of Internet platform enterprises under the digital economy based on the Big Data (BD) cooperation asset valuation model. This paper analyzed the factors affecting the value evaluation of Internet enterprises and discussed the advantages of BD cooperative asset valuation model in the value evaluation of Internet enterprises in the digital economy. The BD cooperation asset valuation model was constructed, and the value evaluation experiment of Internet platform enterprises under the digital economy was carried out. The experimental results of this paper showed that in the evaluation of the profitability value of Internet enterprises, the difference between the net sales interest rate was 0.14%–0.51 %. The difference between the net interest rate of equity was 0.09%–0.67 %, and the difference between the net interest rate of total assets was 0.19%–0.92 %; in terms of the evaluation of the operating capacity of Internet enterprises, the difference between the current asset turnover rate was 0.05–0.16. The difference of non-current asset turnover rate was 0.02–0.15, and the difference of total asset turnover rate was 0.01–0.16. The evaluation value based on the BD cooperation asset valuation model was not different from the actual enterprise value, which showed that the BD cooperation asset valuation model had good advantages in the evaluation of the value of Internet enterprises.