Digital organisational restructuring on business value creation in SMEs during the COVID-19 pandemic

During the COVID-19 pandemic, many small and medium-sized enterprises (SMEs) have been challenged to survive and maintain their market share. Here we investigated vital factors that drive organisations toward digital organisational restructuring (DOR) and examined its impacts on new value creation in the era of COVID-19. We confirmed the theoretical model through a literature review and industrial interviews, further a structural equation modelling analysis of survey responses collected from SMEs in Vietnam. The findings reveal the components of the technology–organisation–environment (TOE) framework and the unified theory of acceptance and use of technology (UTAUT) model drive firms to restructure themselves to create new value digitally. This research shows that critical TOE drivers, DOR, and other constructs influence firms' value creation. This study improves the understanding of value creation within firms. It extends the UTAUT model by integrating the TOE framework, emphasising DOR's importance as a critical element of successful digital transformation. Its contribution lies in illustrating how digitalisation facilitates value creation through DOR while providing new forms of visibility management.