Esters of acrylic acid have many industrial applications, but existing industrial processes are not economical. Ethyl acrylate, a precursor to polymers and other chemicals is one of them. The existing method of production of ethyl acrylate by esterification of acrylic acid with ethanol using a homogenous catalyst and reactor-distillation combination has limitation in terms of product purity, corrosion and existence of possible side reactions. The present work proposes a novel reactive distillation (RD) column configuration for ethyl acrylate production, with 99.99% acrylic acid conversion and 99.99% ethyl acrylate purity with no effluent stream. The proposed configuration is analyzed using Aspen Plus steady-state simulation software. Sequential iterative sensitivity analysis is performed to obtain all structural and operating parameters leading to a minimum Total Annual Cost (TAC). The result shows that, there is 10.8 % improvement in the purity of aqueous stream using RD configuration compared to existing method and the overall TAC of the process at desired conditions is 87.77 × 103 $/year.