Bleisure travel experience: Scale development and validation

Bleisure travel is a new type of travel, and bleisure travel experience has become an emerging topic worthy of investigation. However, studies on bleisure travel have mostly employed a qualitative research approach. We accordingly executed our research to develop – through a rigorous process – a bleisure travel experience scale with validity and reliability for assessing the bleisure travel experiences of business travelers. The validity and reliability of the scale, comprising 28 items in 6 dimensions, was proven. This paper details our findings' theoretical and practical implications and outlines possible directions for future research.