Usability of tourism websites: a case study of heuristic evaluation

Today, a multitude of tourism websites are placing online services and information at users' fingertips. Usability is an important factor in determining the success of such websites. This study adopts a user-centred approach to empirically assess the usability of tourism websites. Our results reveal serious usability weaknesses, including poor navigation, difficulty in completing tasks, overwhelming presentation of options, inconsistent naming of objects, and lack of warning messages. We leverage our findings to propose usability guidelines for the design of improved tourism websites.