How to impress guests: Key factors and strategy configurations for the accommodation memories of homestay guests

Homestay guests' positive memories can improve their repurchase intentions, satisfaction and word of mouth while contributing to the sustainable development of the homestay industry. However, few studies have been conducted on accommodation memories, and the topic requires further discussion. We use fuzzy-set qualitative comparative analysis (fsQCA) to explore the joint effects and combination relationships of multiple factors on the positive accommodation memories of homestay guests from a holistic perspective. The results show that there are eight antecedent combinations that can achieve positive accommodation memories for homestay guests. These antecedent combinations were divided into the four modes of the “innovation-aesthetic” environmental stimulation mode, the “authentic-aesthetic” environmental stimulation mode, the “environment-interaction” dual drive mode, and the “environment-interaction- psychology” internal and external drive mode. Second, authenticity, innovation, aesthetics, host-guest interaction and pleasure play key roles in the formation of positive accommodation memories. Third, aesthetics is a necessary element in the formation of positive homestay accommodation memories while economic value perception has little effect on the guest's accommodation memories. This study innovated the research perspective of guests' memories, identified key factors and multiple paths of positive memories, and expanded the application of associative network theory. It helped to improve the accommodation experience quality of homestay guests and guide the sustainable development of the homestay industry.