Textbook developers have two media available for communicating information: words and pictures or illustrations
(Eisenberg, 1978). In spite of our society's bias in favor of
verbal over pictorial forms of instruction (Gardner, 1983), a
growing research base suggests that text illustrations can
have powerful positive effects on students' learning (e.g.,
Levin, Anglin, & Carney, 1987; Mayer, 1989a). It follows that
an effective way to improve the effectiveness of textbooks is
to improve the effectiveness of textbook illustrations.