Studies on Douyin app Communication in Social Platforms: Take Relevant Douyin Short Videos and Posts on Microblog as Examples

Short video is a new manifestation form integrating text and image records and it has become a new way of information record, transmission and sharing through tens of seconds or several mins' videos.Due to low production threshold, high readability and fast transmission speed, short video has gradually become a way for information transmission for new media users.Douyin short video is a music creative short video app, a product subordinated to Headlines Today, which entered into short video industry by means of "music + short video +socializing" with a latest valuation of USD 22 billion.On January 31, 2018, Douyin app topped Apple Store (free) shooting and recording list (free).Starting from data, this paper has collected 59508 posts on Microblog with "Douyin short video" as keywords through gsdata monitoring platform, and analyzed keywords in post contents for visual presentation through content analysis method, and tried to discover main contents and transmission modes of users when spreading Douyin short video in social media.