The Clothing Disposal Behavior in Pakistan: A Study of Young Consumers

The Purpose of this study is to examine the behavior young consumer clothing disposal behavior, how young consumer disposed of their unwanted or used clothes in Pakistan. Historically, extensive research has explored the dimensions of young consumer behavior in the context of buying behavior. Therefore, little research is conducted on clothing disposal behavior, while examining the relationship between young consumers’ clothing disposal behavior towards donation to charities, give away to friends and family, social motivation and social responsibility. Quantitative study design was conducted among young respondent responded total of 440 (aged 18-34). They were selected by using convenience sampling technique. Data has been collected through an online survey and analyzed through SPSS. Results indicated that there is positive significant relationship between young consumers’ clothing disposal behavior towards donation to charities, give away to friends and family, social motivation and social responsibility. The findings are comprehensively evaluated and implications in terms of theory and practice are effectively drawn.