新闻
公理
传播学
社会化媒体
媒体系统依赖理论
社会学
大众传媒
大众传播
媒体研究
媒体关系
传播学
社会领域
公共领域
媒介理论
认识论
公共关系
政治学
社会科学
沟通
数学
法学
哲学
几何学
政治
作者
Chaoyuan Li,Michael L. Kent
标识
DOI:10.1016/j.pubrev.2021.102112
摘要
Although robust theories of radio, television, cinema, journalism, and other areas of mass media already exist, the social media sphere has received relatively little original theorizing. Modeled after Berger and Calabrese's (1975) seminal "axioms of human communication" article, this essay takes stock of the existing research on social media, and uses the same approach to theorizing about social media, advancing 7 axioms and 21 theorems, and exploring how the propositions chronicled can be used to build social media theory and improve public relations practice.
科研通智能强力驱动
Strongly Powered by AbleSci AI