Understanding the differences between climate change deniers and believers’ knowledge, media use, and trust in related information sources

The purpose of this study was to understand the similarities and differences between climate change deniers and believers’ knowledge, news media consumption, and trust in related information sources. Using surveys conducted among 310 climate change-denying American adults, and 337 climate change believers, this study investigated these points with a few surprising results. As expected, climate change deniers displayed significantly lower levels of trust in the scientific community and the EPA than did climate change believers. Furthermore, commonly noted points of attack used by climate change disinformation efforts were found to have been accepted by climate change deniers, and disturbingly, in some cases by climate change believers as well. Implications for public relations scholars and practitioners are discussed (117 words).