Green capabilities and green purchasing practices: A strategy striving towards sustainable operations

Abstract Increasing businesses adverse operations and unsustainable practices are causing rise in environmental concerns. The adoption of green capabilities could be a promising step that can ease environmental problems and achieve green ideology in businesses. In the current study, green capabilities and green purchasing practices were critically theorized and a theoretical framework was developed to address the sustainability problems in supply chain. The data were collected from manufacturing firms located in emerging countries and covariance‐based structural equation modeling (CB‐SEM) was utilized for the testing of hypotheses. The findings indicate that green capabilities have a crucial role in adoption of green purchasing practices. Also, the results elucidate that green purchasing practices have a positive effect on economic and environmental performance while having insignificant effect on social performance. The current research work provides guidelines that help practitioners and academicians comprehend the structure and concept of green purchasing practices in industrialized manufacturing firms distinctly.