Research on the Construction and Application of Performance Evaluation Index System of Grassroots Outlets of Logistics Enterprises

With the steady increase in the penetration rate of domestic e-commerce consumption and the continuous upgrading of consumers' demand for logistics, China's express market has ushered in favorable development. Based on the actual situation of the grassroots network of SF logistics enterprises, this paper selects 4 first-level indicators and 15 second-level indicators to construct the performance evaluation index system of outlets. Based on analytic hierarchy, the index weight coefficient is calculated, the consistency test is carried out, and the weight of each index is ranked. It is concluded that the business operation capability index is the most important for the network performance evaluation of SF logistics enterprises. Finally, the index data of ten grassroots outlets of SF logistics enterprises are selected to verify the effectiveness and rationality of the index system. Through the research of this paper, it is helpful to improve the competitiveness of logistics enterprises' grassroots outlets, aiming to provide certain reference value for logistics enterprise outlets to formulate performance appraisal systems and identify the direction of management optimization.