A guide for the analysis of cultural scenes: a measurement proposal and its validation for the Spanish case

In the current paper we analyse the relationship between territory and culture through the symbolic orientation of the territory. Cultural scenes focus on understanding the opportunities for cultural consumption that exist in cities, and the lifestyles that can be experienced in them, giving them meaning and making the territory recognizable. This work aims to validate both the conceptual and methodological approach to cultural scenes through their application to the Spanish case, as well as how to apply this perspective empirically. The main result validates a scale that measures the orientation from the conventional (communitarian) to the non-conventional (innovative) in the cultural landscape of Spain. This result allows the beginning of a recognizable, systematic and comparable process to measure the opportunities for cultural consumption in a territory, and the impact on lifestyles.