突出
说服
心理学
价(化学)
情感(语言学)
功能(生物学)
社会心理学
认知心理学
产品(数学)
沟通
计算机科学
数学
物理
几何学
量子力学
人工智能
进化生物学
生物
作者
Anick Bosmans,Hans Baumgartner
摘要
We investigate how extraneous or incidental emotions influence product evaluations as a function of consumers' salient goals. By manipulating specific emotions that correspond closely to two basic categories of human goals (achievement vs. protection), we extend affect-as-information theory and show that product judgments are a function not simply of the valence of extraneous emotions but also of the correspondence between specific emotions and salient goals. When consumers' achievement goals are salient, achievement-related emotions (cheerfulness and dejection) are more informative for evaluations than protection-related emotions (quiescence and agitation); the opposite is true when consumers' protection goals are salient.
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