直播流媒体
旅游
款待
构造(python库)
广告
2019年冠状病毒病(COVID-19)
计算机科学
万维网
业务
营销
多媒体
地理
考古
程序设计语言
医学
疾病
病理
传染病(医学专业)
作者
H. J. Yang,Ying Zeng,Xinyi Liu,Zhiyong Li
标识
DOI:10.1016/j.jhtm.2022.06.015
摘要
Using visualizations of danmaku and word cooccurrence analysis, the current research evaluates China's live-streaming travel industry by extracting live streamers' and customers' cocreated content to construct a framework of cocreation patterns on live-streaming platforms. The results indicate that streamers and viewers focus on the themes of “hotel amenities and services”, “live-streaming commerce”, “viewers' evaluations and comments”, “business strategy of Ctrip”, and “price of tourism and hospitality products”. Cocreation behaviors on the Ctrip Live platform include the following: “question only”, “answer only”, and “Q&A”. Six categories of cocreation patterns were also identified. Thus, this paper contributes to the literature on live-streaming travel commerce by providing theoretical insights and practical implications, specifically, for tourism enterprises' recovery following the COVID-19 pandemic.
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