Discussion on the optimization strategy of e-commerce marketing management under the background of big data

In the era of big data, the scope of data information collection continues to expand, and massive data information can meet the data information application needs of different industries. In the activities of e-commerce marketing management, the integrated application of big data can help improve the efficiency of marketing management, promote the development of personalized marketing activities, and expand marketing channels. However, there are still some problems in the current integration of e-commerce marketing management and big data. It is necessary to analyze the existing problems, and discuss relevant optimization strategies according to the characteristics of big data combined with the problems. Based on this, this article explores related content.