Full, hybrid and platform complementarity: Exploring the industry 4.0 technology-performance link

Literature has increasingly recognized that manufacturing companies should implement a synergic bundle of solutions to fully exploit the potential of Industry 4.0 (I4.0), rather than opting for a scattered technological adoption. Enabling I4.0 technologies, such as cloud computing, artificial intelligence, and additive manufacturing, can be implemented through various combinations to achieve different impacts on a company's performance. But what are the possible ways of combining I4.0 technologies into bundles, and do these ways actually help to achieve a performance that outperforms the adoption of single technologies? This study aims to identify the potential patterns of the technological complementary of I4.0 by considering enabled applications and performance outcomes. We interviewed 13 Italian experts in the I4.0 field, and then combined the obtained information with secondary data collected from more than 150 I4.0 use cases, as well as from websites, reports and press releases. By adopting a systems theory lens, the results of the analysis have allowed us to identify the specific performance effects of both scattered and joint technological adoptions in different application areas. Interestingly, specific examples of I4.0 complementarities emerged, namely full, hybrid and platform complementarity. This study contributes to the growing research on I4.0 outcomes by extending the concept of technological complementary within the I4.0 context. Results show that bundles of technologies have a broader effect on performance than when the same technologies are adopted in isolation, but also that single technologies can impact specific applications and the overall performance of a firm via a systematic I4.0 transformation path.