农业
生产力
新兴技术
持续性
感知
奖学金
农业生产力
风险感知
情感(语言学)
业务
利益相关者
知识管理
营销
计算机科学
政治学
公共关系
心理学
经济
经济增长
地理
生态学
考古
人工智能
神经科学
生物
沟通
作者
Kaiping Chen,Ashley Cate,Hannah Cheren
标识
DOI:10.1080/17524032.2023.2211746
摘要
The recent decade has witnessed a rise in novel agriculture AI technologies in the USA to improve productivity and sustainability in food systems. However, there lacks scholarship that investigates how agricultural producers, one of the most important stakeholders in this technological development, perceive the risks of and their trustworthiness in these emerging technologies. We addressed this knowledge gap by surveying a diverse producer population across the United States (N = 132). We found a positive association between producers’ trustworthiness and their likelihood of adopting certain emerging technologies. Moreover, the more these producers feel a technology is worth the various costs, the higher likelihood they will adopt the technology. These findings provide practical lessons for how to communicate novel food production technologies to this crucial stakeholder and how to implement a user-centered technology design.
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