Self‐Construal, Reference Groups, and Brand Meaning

Journal Article Self-Construal, Reference Groups, and Brand Meaning Get access Jennifer Edson Escalas, Jennifer Edson Escalas Search for other works by this author on: Oxford Academic PubMed Google Scholar James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 3, December 2005, Pages 378–389, https://doi.org/10.1086/497549 Published: 01 December 2005