From marketing to public value: towards a theory of public service ecosystems

This paper applies a service ecosystems perspective on the public service logic to evaluate the benefits and challenges this view brings to the management of public services. First, the article clarifies the concepts of private and public value, as well as co-production and co-creation. Second, the article presents an overview of the service-dominant logic, public service-dominant logic, and public service logic. Third, the paper analyses the potential of merging public service logic with a service ecosystems framework in a technology-based context, cross-fertilising public management and marketing research. This can lead to the development of a theory of public service ecosystems.