Channel Collaboration in E-commerce: A Study on Channel Relationship from the Perspective of Vendors Selling on Online Platforms, the E-retailers

业务 频道(广播) 电子商务 营销 广告 透视图(图形) 企业对企业
作者
Rajan Yadav,Swati Bhatnagar
出处
期刊:Flexible systems management 卷期号:: 223-241
标识
DOI:10.1007/978-981-13-9640-3_13
摘要

Businesses today are getting agile with the infusion of new age information and communication technologies. In order to achieve business excellence, firms must possess strategic flexibility. They should focus not just on launching innovative products and services but also focus on how to deliver it or how to make it available to the market. In order to ride the uncertainty of the business environment and the risk associated with the same, firms must have strategic flexibility in marketing, finance, operations, information technology, and supply chain. Marketing flexibility can be realized by having channel collaboration in the value chain so that the value chain become more adaptive, responsive and sustainable. Marketers, therefore, today are exploring all possibilities of inter or intra-firm collaborations and coming up with business solutions with the sole objective of creating customer value. One such collaboration which has transcended all business boundaries and is transforming the landscape of the business in the twenty-first century is e-commerce. Fuelled by the meteoric growth in the advancement of communication and information technology, e-commerce has come about as an important marketing channel, which firms can no longer ignore. Indian e-commerce is pegged to reach the staggering US $35 bn by 2020. These online exchanges through the Internet are bringing together buyers and sellers in an interesting manner, which has not been witnessed earlier. Amazon Flipkart, Snapdeal, and many others in their marketplace model have collaborated with a huge set of vendors across the country for supplying goods and services to the end consumer. Amazon and Flipkart had more than 1,00,000 registered vendors in January 2017!! In this context, this chapter attempts to investigate the nature of collaboration between the vendors and the e-retailers and identify important elements of their trade relationship which contributes to general satisfaction in this electronic channel relationship.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
PDF的下载单位、IP信息已删除 (2025-6-4)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
刚刚
2秒前
澡雪发布了新的文献求助10
3秒前
量子星尘发布了新的文献求助10
3秒前
3秒前
万能图书馆应助HACUI采纳,获得10
4秒前
练习时长两年半应助丫头采纳,获得10
4秒前
乖猫要努力应助shine采纳,获得10
4秒前
4秒前
我爱亲柠檬完成签到,获得积分10
6秒前
研友_VZG7GZ应助小呱采纳,获得10
7秒前
8秒前
刘人英完成签到,获得积分10
9秒前
caixukun发布了新的文献求助10
9秒前
归尘发布了新的文献求助10
9秒前
李双兔发布了新的文献求助30
9秒前
蓝橙发布了新的文献求助10
10秒前
11秒前
阿州完成签到,获得积分10
11秒前
11秒前
清新的马里奥完成签到 ,获得积分10
11秒前
张烤明完成签到,获得积分10
12秒前
清爽乐菱完成签到,获得积分10
12秒前
YANG完成签到,获得积分10
12秒前
13秒前
13秒前
大模型应助爱撒娇的紫菜采纳,获得10
13秒前
15秒前
在喝咖啡ing完成签到,获得积分10
17秒前
SL发布了新的文献求助10
17秒前
风清扬应助海东来采纳,获得50
18秒前
灵魂发布了新的文献求助10
18秒前
阿朱发布了新的文献求助10
18秒前
19秒前
drfwjuikesv应助Hangerli采纳,获得10
21秒前
Ava应助泡泡糖与一世安采纳,获得30
22秒前
22秒前
22秒前
22秒前
zhangxu完成签到,获得积分10
24秒前
高分求助中
A new approach to the extrapolation of accelerated life test data 1000
Picture Books with Same-sex Parented Families: Unintentional Censorship 700
ACSM’s Guidelines for Exercise Testing and Prescription, 12th edition 500
Nucleophilic substitution in azasydnone-modified dinitroanisoles 500
不知道标题是什么 500
Indomethacinのヒトにおける経皮吸収 400
Phylogenetic study of the order Polydesmida (Myriapoda: Diplopoda) 370
热门求助领域 (近24小时)
化学 材料科学 医学 生物 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 遗传学 基因 物理化学 催化作用 冶金 细胞生物学 免疫学
热门帖子
关注 科研通微信公众号,转发送积分 3975458
求助须知:如何正确求助?哪些是违规求助? 3519866
关于积分的说明 11199996
捐赠科研通 3256213
什么是DOI,文献DOI怎么找? 1798133
邀请新用户注册赠送积分活动 877386
科研通“疑难数据库(出版商)”最低求助积分说明 806305