Research on the Interaction Design of Mobile APP for Second-hand Luxury Goods Transaction

With the gradual sinking of the luxury goods market in recent years and the stagnation of luxury goods production under the global epidemic, the second-hand luxury goods market has gradually emerged, and the online trading platform of second-hand luxury goods has also ushered in new development opportunities. In the luxury category of second-hand market commodities, different apps adopt different interactive logics, mainly including the vertical e-commerce platform and the luxury category under the integrated e-commerce platform. In order to analyze the different interaction modes of different interaction processes and the impact on user experience, this article analyzes and investigates two second-hand luxury goods trading platforms with different interaction logic from the perspective of user experience elements. The authors selects Xianyu APP and Hongbulin APP as the research object comparison items. Through questionnaire survey and data analysis, the article summarizes the user's cognition and behavior from the perspective of user experience elements, and explores the differences and reasons between different interaction modes. The conclusion of this article is that the vertical second-hand luxury goods e-commerce platform represented by the Hongbulin APP can give users a more efficient and comfortable interactive experience.