Opportunities and Challenges of Cross-Border E-Commerce Development Cooperation between China and Southeast Asian Countries—Based on the Perspective of the Entry into Force of RCEP

The development of information technology and changes in people's consumption patterns have led to the rapid growth of the global cross-border e-commerce market. The result of cross-border e-commerce between China and Southeast Asia has been outstanding. With the increasing importance of cross-border e-commerce in the foreign trade of each country, China and Southeast Asian countries have taken cross-border e-commerce as an essential element to promote the high-quality development of bilateral trade. At present, the Regional Comprehensive Economic Partnership Agreement (RCEP) has officially entered into force, providing new opportunities for the growth of cross-border e-commerce between China and Southeast Asia, which is not only conducive to unifying the rules and standards of the cross-border e-commerce market between China and Southeast Asia, helping China to improve the level of trade facilitation and optimise the supply chain system, but also providing institutional dividends for Chinese cross-border e-commerce enterprises to realise localised operations. At the same time, the development of cross-border e-commerce between China and Southeast Asian countries also faces a series of challenges, such as poor infrastructure, unified payment systems and a lack of cross-border e-commerce talent in Southeast Asian countries. In the future, it is necessary to strengthen the infrastructure construction in Southeast Asian countries, improve the cross-border payment system, train cross-border e-commerce talents and build cross-border e-commerce platforms to seize the development opportunities brought by the implementation of RCEP and achieve high-quality development of cross-border e-commerce between China and Southeast Asian countries.