Research on the Development of New-Quality Productivity to Promote Digital Rural Construction under the Background of Rural Revitalization Strategy

With the continuous improvement of China's economic level, the main social contradictions have shifted, and people's demand for a better life has been rising. On one hand, for rural residents, the desire to build beautiful villages, achieve modern rural development, and narrow the urban-rural gap has become increasingly strong. On the other hand, the continuous progress of the digital economy and digital technology has brought new changes to rural development. How to utilize digital technology to promote the development of new-quality productivity in rural areas and promote rural revitalization has become a new era issue. Digital rural construction is the only way for further rural development and modernization. Therefore, relevant research on digital rural development is of great significance. Against the backdrop of the digital technology revolution, new-quality productivity represents the deep integration of technology and production and is the core driving force of the modernization process. It not only changes the development model of industry and services but also deeply penetrates the agricultural and rural fields, providing strong support for digital rural construction. The report of the 20th National Congress of the Communist Party of China pays special attention to the "three rural" issues (agriculture, rural areas, and farmers), emphasizing the importance of "three rural" work in the new era. Digital rural construction, in this context, is endowed with special strategic significance. New-quality productivity, centered on technological innovation, opens up a new path for agricultural modernization development. Therefore, an in-depth analysis of digital rural construction, from its core concepts, existing problems to the exploration of practical paths, has certain theoretical and practical significance for understanding the actual role of new-quality productivity in the agricultural and rural areas. In light of this, this paper aims to explore the application of new-quality productivity in digital rural construction, analyze its transformation logic in rural development, address key issues in digital rural construction, and play a specific role in practical paths, providing theoretical support and suggestions for relevant policy formulation and implementation.