The Marketing Strategy Analysis of Starbucks

竞争对手分析 SWOT分析 营销 业务 订单(交换) 竞赛(生物学) 市场营销策略 互联网 广告 市场份额 数字营销 万维网 生态学 财务 计算机科学 生物
作者
Ziqing Xu
标识
DOI:10.54254/2754-1169/58/20230979
摘要

With the development of the Internet and the continuous innovation of science and technology, it is more and more convenient for people to communicate on the Internet. The Internet provides people with a variety of social platforms and channels to learn about various brands. At the same time, in order to meet the trend and peoples preferences, many brands have also innovated their marketing methods and strategies. With the increasing pressure of study and works, coffee has gradually become an indispensable refreshing drink in peoples life. The competition between different brands of coffee in the coffee market is becoming increasingly fierce. Starbucks, as a world-famous coffee brand, has a noticeable influence in the coffee market. Starbucks is a world-renowned coffee chain brand with a large number of customers and followers around the world. Since its establishment, Starbucks has achieved great success in marketing and has attracted many fans, and its brand awareness has also been significantly improved. However, how to improve the sales of coffee and how to play a leading role in the coffee market requires Starbucks to formulate and implement the most suitable marketing strategy. This essay mainly analyzes the marketing strategy of Starbucks from the aspects of brand value, customer portrait, competitors, marketing status, etc. This paper uses SWOT theory, and 4P theory tools to analyze Starbucks marketing data and marketing reports, and discusses Starbucks strengths, weaknesses, opportunities, threats in the coffee market and the reasons for its success in the coffee market.

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