E-Commerce Website: A Systematic Literature Review

E-commerce websites are now an important platform for e-commerce companies to connect with their target audience and conduct online transactions. As e-commerce grows increasingly popular, the quality of a company's website has emerged as a key sign of success. This study focuses on a specific research question: How does website design affect customer trust? With that, an SLR is performed by collecting and reviewing papers on website design, consumer trust, and e-commerce from Google Scholar and using Kitchenham's methodology to investigate the relationship between website design and customer trust in e-commerce platforms. Upon completing the SLR, The study emphasizes the importance of website design in terms of user behavior, experience, and trust. It underlines the significance of e-commerce design in simplicity, ease of use, and accurate information. It encourages future web development to promote modern, user-friendly, and visually appealing designs.