How digitalization promotes the sustainable integration of culture and tourism for economic recovery

Promoting the sustainable ntegration of culture and tourism can facilitate recovery from an economic recession, and digital power is a critical variable in this process. Based on logical deduction, this study expounds four theoretical mechanisms of digitalization to promote the sustainable integration of culture and tourism. To understand the actual situation of “digitalization toward promoting the sustainable integration of culture and tourism”, we found three mechanisms using factor analysis, which were applied to regions with different levels of economic development or cultural and tourism resources. Meanwhile, we establish the following problems: first, part of the public is still apprehensive about the virus, and the enthusiasm to participate in the culture and tourism market is not high. Second, some regions are rich in cultural/tourism resources but lack the ability to develop them. Third, a mismatch exists between cultural/tourism resource utilization and digital technology in some regions. To this end, we suggest that the government should provide timely public policies toward social services, resource planning, and infrastructure construction.