Fitness self-presentations on social media and the impact of social support on physical activities

Social media serves as one of the primary outlets for self-presentation and receiving social support. Even when individuals portray themselves negatively, it might not necessarily be intended for social disapproval. Conversely, positive self-presentation doesn’t always guarantee social support. This study examined the relationship between positive and negative fitness self-presentations on social media and the reception of supportive feedback. Additionally, it investigated how social support might influence individuals’ self-efficacy, motivation, and participation in physical activities (PA). Participants were fitness app users recruited from a crowdsourcing internet marketplace who had shared their fitness experiences on social media. The results indicated that both types of self-presentation received social support: presenters receiving more social support showed higher self-efficacy for PA. Moreover, fitness posters with higher self-efficacy in PA showed greater motivation for PA. This research suggests that fitness self-presentation allows users to receive social support, fostering confidence and motivation for engaging in PA.