Interview With Rui (Blanca) Qi, Content Creator, Internet Celebrity, and Chinese Football Journalist in Europe

Rui (Blanca) Qi earned her master’s degree in sports management from the Real Madrid Graduate School—Universidad Europea in 2022. Following her graduation, she began her career in sport media, serving as a special correspondent for several Chinese sport-media outlets covering La Liga. In 2021, she expanded her career into content creation, focusing on Spanish football as a blogger. Rui regularly produces and publishes videos on Weibo, a Chinese microblogging platform, and Bilibili, which is similar to YouTube. Through these platforms, she shares her football experiences and insights. You can follow her on Weibo, Bilibili, and Douyin under the username ???Blanca. Rui has been deeply passionate about Real Madrid for over a decade, and her content creation is primarily focused on the club. This dedication has made her a bridge between Real Madrid and Chinese fans. She has released over 230 videos on Bilibili and has nearly 500,000 followers on Chinese social media platforms, establishing her as one of the top football bloggers in China. As a signed journalist and content creator, Rui has reported on numerous international sporting events including the 2022 World Cup in Qatar, the 2024 European Championship, the Union of European Football Associations Champions League, La Liga, and the Bundesliga. In this interview, she shares her experiences as a distant fan of European clubs, her insights on the cross-cultural communication of European football, the stereotypes of women in sports, and the racial discrimination she has encountered in European stadiums.