The Impact of Multimedia Video Marketing on Consumer Psychology and Behavior

The in-depth development of the multimedia era has caused network video marketing to gradually penetrate into social production and daily life, and the network self-media platform has also played its own advantageous hand and established links in the creation of a new network video marketing model, highlighting the important role of the network self-media platform. To this end, this article analyzes the current situation of video marketing in the multimedia era and combines a variety of marketing tools such as trends, implantation, and emotions to optimize the transformation in promotion by analyzing new marketing strategies while promoting sustainable development of enterprises. On this basis, this article explores and analyzes the impact of video marketing on consumer psychology and behavior in the multimedia era.