“The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy”, a book written by distinguished business scholars, professors Rust and Huang from the University of Maryland and National Taiwan University, looks at the ramifications of developing AI for the population. To help demystify the levels of intelligence required of AI, the book classifies different types of economy using three concepts: mechanical (physical), thinking, and feeling economy regarding the relationship with AI primarily, but not exclusively.