Ag-modified TiO 2 on activated carbon fibers (ACF) was synthesized and successfully used for the photocatalytic degradation of organic pollutants in this work. The physical properties of the materials were characterized using various methods such as X-ray diffraction, scanning electron microscope, Brunauer–Emmett–Teller, Fourier transform infrared, UV–Vis, electrochemical impedance spectroscopy and reusability tests. Besides, the effects of reaction parameters on photodegradation such as silver loading, light source, organic pollutant species and initial pollutant concentration were investigated. The results showed that Ag significantly increased the number of surface adsorption sites, improved the electron transmission rate and suppressed the complexation of e − and h[Formula: see text]. Under visible light, 1.5-Ag-TiO 2 /ACF [Formula: see text] revealed the best catalytic activity and reusability for dye removal and toluene adsorption. Based on the experimental results, a possible photocatalytic mechanism of Ag-TiO 2 /ACF was proposed. This study will provide a theoretical basis for the application of Ag-TiO 2 /ACF photocatalyst in the field of organic pollutants treatment.