Research on precision marketing strategies of e-commerce under big data environment

The advent of the data age has brought about a big data environment, where big data will affect people's daily life, study, and work status.Companies have optimized their e-commerce links through big data. More and more companies need to use the power of big data to integrate e-commerce marketing links into traditional marketing models in their work.This can not only clarify the company's marketing direction, but also reduce the company's marketing costs. However, some companies do not fully understand the relevant content of e-commerce marketing, so their own e-commerce marketing activities have not produced ideal results.