Research on Cultural and Creative Products Combined with Mobile Virtual Applications for Chinese Museums

The development and popularization of digital virtual applications on the mobile terminal does play an important role in promoting the informatization and intellectualization of museums. At the same time, the virtual application technology has started to be incorporated in the traditional cultural and creative design of museums, and a “real + virtual” design pattern has also been developed. On the basis of theoretical research on user experience and cultural levels, the new hierarchical design model of cultural and creative products is proposed for the characteristics of “real + virtual” rich media design. This research aims at exploring the activation and inheritance of museum culture in the global digital context and the emotional relationship between users and products from a new perspective.