Abstract Novel interpretation is given for the development of initial bond strength maximum in solvent‐based contact adhesives at particular elastomer/resin ratios in the adhesive films. Complex relations between initial bond strength, tack of adhesive films, adhesive open time, solvent retention, and resin content in adhesive films are discussed. These results are based on data using polychloroprene adhesives modified with butylphenolic resins and also on previous studies with other contact adhesives. It is suggested that solvent retention is the main factor affecting initial bond strength in solvent‐based contact adhesives.