Ideological self-selection in online news exposure: Evidence from Europe and the US

Today’s high-choice digital media environments allow citizens to completely refrain from online news exposure and, if they do use news, to select sources that align with their ideological preferences. Yet due to measurement problems and cross-country differences, recent research has been inconclusive regarding the prevalence of ideological self-selection into like-minded online news. We introduce a multi-method design combining the web-browsing histories and survey responses of more than 7000 participants from six major democracies with supervised text classification to separate political from nonpolitical news exposure. We find that political online news exposure is both substantially less prevalent and subject to stronger ideological self-selection than nonpolitical online news exposure, especially in the United States. By highlighting the peculiar role of political news content, the results improve the understanding of online news exposure and the role of digital media in democracy.