Research on the Application of Online and Offline Mixed Teaching Mode in Automobile Marketing Course

With the continuous advancement of internet technology, blended learning is progressively garnering more interest within the academic sector. Using the "Automotive Marketing" curriculum as a model, this research investigates the current scenario, benefits, and obstacles of the blended learning method, presenting pertinent pedagogical strategy recommendations through the means of case analysis. The research discovered that the blended learning methodology aids in fostering learners' independent study skills, hands-on operational abilities, and cooperative teamwork talents. With regards to pedagogical strategies, this investigation offers advice on course structure and content synthesis, instructional techniques and technological assistance, and the procedures for instructional evaluation and feedback, to serve as a roadmap for the "Automotive Marketing" curriculum instruction. Despite its insightful findings, this study bears certain limitations and future investigations could broaden the scope and delve deeper into the subject matter.