Traffic volume prediction for scenic spots based on multi‐source and heterogeneous data

Abstract Traffic prediction for scenic spots is an important topic in modeling an urban traffic system. Existing traffic prediction approaches typically use raw traffic data and road networks without considering the physical environment and human–environment interaction. This article presents a novel traffic prediction model that considers: (1) the topological structure of the city road network; (2) the popularity and accessibility of each scenic spot in the city; and (3) the traffic volumes of nearby scenic spots. The proposed model first learns a series of traffic dependency graphs by the Multi‐graph Convolutional Network using multiple data sources describing historical traffic volumes, scenic spots popularity, land function, location, and accessibility. The graph nodes represent the scenic spots, and the links between them represent their traffic dependency, considering all traffic and geographic features. Then the proposed model uses the Gated Recurrent Unit (GRU) to capture the temporal dependency between multiple fused graphs for traffic volume prediction. The experiments show that the proposed model (M‐GCNGRU) can effectively exploit and integrate geographic data with historical traffic data for traffic volume prediction, outperforming several classical and state‐of‐the‐art methods.